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Vanities Supermarket

  •  September 20, 2020


Vanities Supermarket

Even with so many people talking about healthy eating, an effort in which I include myself, we are living a time of glamorizing food. We are not far from seeing fashion brands selling staples. In fiction, it has begun. Come make your basic basket.

With so much ostentation in the world, especially through selfie photos, never seen so much food. The aligned cutlery, the strategically placed portions, the environments that try to be the best possible, all seek to bring the act of the meal closer to an aesthetic experience.

Recently at Paris Fashion Week, Chanel's fashion show also relied on the concept of food-related consumption. And, last Milan Fashion Week, the Moschino brand abused: in the collection presented for the Autumn-Winter 2014 season, what was seen on the catwalk was the combination of haute couture and fast food from cafeterias.


With the exhibition Wheat is Wheat is Wheat, on display at the Museum of Craft & Design in San Francisco (United States), the artist from Paddy Mergui showcases common items from a staple basket through the prism of luxury consumption. If you're in California, schedule a visit by June 15th.

Check out some of the products we'd love to fill the cart with.

Vanities Supermarket


Eggs by Versace

Vanities Supermarket

Oranges by Nike


Vanities Supermarket

Noodles by Burberry

Vanities Supermarket

Pickles by Gucci

Vanities Supermarket

Pasta by Ferrari

Vanities Supermarket

Milk by Apple

Vanities Supermarket

Cookie by Dolce & Gabbana

Vanities Supermarket

Butter by Bulgari

Vanities Supermarket

Baby Food by Chanel

Vanities Supermarket

Yoghurt by Tiffany

Emma Pretend Play with Makeup Vanity Piano Play Table Toy w/ Disney Rapunzel and Elsa (September 2020)


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