They bring a gas to the diet. Zero, diet or light sodas are allies in weight loss. And now the world's largest manufacturer offers a natural alternative to those who were already a fan of branded products.
We know that the consumption of sweetened drinks, such as the notorious normal soft drinks, is linked to the increase of obesity cases.
But since cutting out favorite tastes from the shopping list is always a difficult experience, adopting diet versions can be a big step towards effective dietary re-education.
And what I already practiced was confirmed by research released recently: Swapping water for diet soda can really help you lose a few pounds.
Now an alternative is coming to the market that helps those who have not yet adapted to the available flavors.
It's Coke Life, whose canned version contains only 89 calories.
The news is that it is not sweetened with aspartame, but with stevia.
Stevia is a small shrub of the chrysanthemum family and is native to Brazil and Paraguay.
To understand its sweetening power, this little plant is 300 times sweeter than sugar.
Naturally, it does not cause diabetes, does not contain calories, does not change the blood sugar level and is not toxic.
The campaign was created by the Buenos Aires agency, Santo.
Check out the commercials of the new product, for sale initially in Argentina and Chile.