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Sandwich of Intent

  •  September 23, 2020


Sandwich of Intent

The trend continues to convert crowds. Now one of the companies that most refused to think about a meatless world is starting to join. McDonald's finally introduces McVegan. In finland.

Read more:

Honesty on the menu - How is McDonald's hamburger made?
Your Past Condemns You - The Inconvenient Persistence of Fast Food

These are not a few people.


It is estimated that vegetarians move a market that grows 40% per year, only in Brazil.

The trend is accompanied by official guidelines, which recommend herbal nutrition associated with protein sources.

Still, one of the largest global meat sellers continues to ignore the new demand.


But it begins to correct the course.

The McDonald's fast food chain started selling McVegan.

It is a sandwich without ingredients of animal origin.


It is made with soy burgers, lettuce, tomatoes, pickles, onions, ketchup and mustard.

The sandwich costs € 3 (about 12 reais).

But don't get so excited about the news.

This is because it is available in a single chain store in the city of Tempere, Finland.

And there is still the time factor.

The option is on the menu until November 21 only.

Depending on receptivity, the company can expand its marketing.

It seems like a lot of effort to eat essentially junk food.

After all, it is unclear whether soy steaks are grilled along with the others.

And if the initiative gets loas, an effective marketing gimmick must be recognized.

Like the one that launched the black hamburger - see here.

Wants to know?

Better make your own alternative burger.

To see my beet burger recipe - click here.

promotional-image-launched-on-instagram

“Vegan burger” in Finnish

mc-vegan-instagram

Warm internet welcome: boycotts for years have returned to the cafeteria

Ham Sandwich Problem - Numberphile (September 2020)


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