Just before

  •  November 26, 2020

Don't you go because you don't have company? According to a study from the University of Oxford, England, there is no reason to uncheck the taxi: we have more fun when we are unattended.

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Each passing day makes it harder for us to go out alone.

It can be the ease of communication through social networks or apps.

To give you an idea, WhatsApp has 38 million users in Brazil (14 million in the state of São Paulo alone).

But even surrounded by so many people, you may not be enjoying the best company: yourself.

According to an Oxford University Marketing chair study, we have more fun when we are alone than we thought.

The discovery was made after hundreds of interviews with people reluctant to participate in the experiment. This is because they believed they were being watched and could appear to have no friends.

At the end of the test, responses indicated that going out alone makes us more attentive to the movie or art exhibition, and more receptive to new friendships, which can be immensely rewarding.

The truth is that we are not as judged by the eyes of others as we want to believe.

Thanks to a phenomenon called the searchlight effect, we tend to think that everyone is watching us.

The study, published in Journal of Consumer Research, people overestimate how much their fun depends on whether or not they are accompanied.

But the truth is that most people are more concerned with their own problems than others.

So be sure to watch that movie or go to the restaurant you opened in the neighborhood just because you couldn't find company.

TOMMY PAGE - Just Before (November 2020)