In case of romanticism, break the glass

  •  April 3, 2020

In case of romanticism, break the glass

Looking for a cuddle? Action puts fire boxes on the streets where instead of emergency buttons or extinguishers, people find… flowers! Of course it is in Paris.

In the capital of France, I draw inspiration. As if needed, the city dawned with a campaign to encourage romance. The idea came from the Flower Council of Holland, with an eye on increasing sales of the main element in any date between lovers.

The action was developed by the Dutch agency Kingsday. In total, 1,500 boxes were installed in the most traditional and romantic places of the city, such as the Eiffel Tower and the Champs-Élysées.

Watch the following video and get inspired!

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