Then it's cruelty. While the fashion industry reduces clothing size, the reality is that the number of overweight or obese adults in developing countries - including Brazil - has quadrupled in nearly 20 years.
According to a study by the Overseas Development Institute, about one billion people living in countries like Brazil, China and India are overweight. With consumption-driven economic development, we cannot mimic the quality of life in the first world. But our eating habits are close to the standards of rich countries.
Lifestyle changes, ease of access to processed foods, and advertising influences have led to changes in diet. They left the shopping list for cereals and grains, traded for more fats, sugar, oils and animal products. The result is scary. The total number of overweight or obese adults - Body Mass Index (BMI) greater than 25 - increased from 23% to 34%. In absolute numbers, this represents a jump from 250 million people in 1980 to 904 million in 2008.
We can see this scenario around us. In Latin America, the increase reached 58% of the population. By comparison, North America still has the largest number of overweight adults (70%). Our proposal is: escape the statistics. Follow our stories and recipes to take action. As everyone heads toward the rule, we want to see you inspired by the exception.