In 2007, due to visual pollution in the city of São Paulo, the Clean City Law was enacted. But what if the decision had been to respect the culture of the metropolis, regulate the spaces and dialogue with local artists?
That's how it happened in Montreal, Canada. Noting the same thing as Paulista lawmakers, the Société de Développement de l'Avenue Mont-Royal, a trade association of shopkeepers and friends of Mount Royal Avenue, saw an opportunity to do differently. And it instituted a contest to decide on the best bid to revitalize visual communication in the region during Christmas and holiday shopping.
After all, as the city has no owner, there needs to be dialogue. And precisely the dialogue was the theme chosen as the winner. In the Idea-O-Rama project, created by design studio Turn Me On, the focus is on luminous “dialogue balloons” used in comics. The idea was implemented in December, during the harsh Canadian winter, and goes on literally until February.
See the photos below and follow the video that tells the story better.