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Chromatic menu

  •  August 13, 2020


Chromatic menu

Eating is more than exercising the taste. In a meal, the ideal is to taste the food with all the senses. But a tease from American artist Lawrie Brown confuses what we are used to finding on the plate.

Remember the blue chicken commercial? What you never thought of was eating the poor thing. That's because we have preconceived ideas about food, discriminating against what we don't like, and believing that at least favorite ice cream milk is good. That is, if a food does not present itself as it should before our mental database, we crossed out the menu option.

It was to question these concepts that the California photographer created a series of absolutely unusual images, moving only the color of the food. Thus, we see red milk, purple butter and blue chicken, among other options that we can only leave in the imagination.


We have already said that the more colorful your dish, the better. This is because food colors represent variety of nutrients. That's why Lawrie's work is welcome. Its merit is to make us more aware of the psychological response to food presentation. And also to think about the exaggeration of using artificial colors in food.

Check out the photographer's website for more photos from the series.

Chromatic menu


Chromatic menu

Chromatic menu

Chromatic menu

Chromatic menu

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