What do Winston Churchill, Jackie Kennedy, and you have in common? If you answered the taste of appearing in photos, you got it right. Newspaper Campaign Cape times (South Africa) recreates scenes in which famous people take selfies.
Selfies are successful today. We're talking about those fun images that we take of ourselves with our arms outstretched - and that are everywhere on social networks. Now imagine if, in the great historical moments, the famous had internet-enabled smartphones on hand to register their own selfies. It was with this modern appeal that Lowe Cape Town created a clever advertising campaign. The goal is to promote newspaper reading among young people most used to following online news, an environment where these photos are followed and shared.
The success of the campaign took both the agency and the customer by surprise. After all, hit hard, young people are retweeting and posting the images, which now also appear on major global trend sites like Gizmodo, Buzzfeed and the Huffington Post.
See the pictures:
Winston Churchill, Prime Minister of England
Famous photo of anonymous kissing to commemorate the end of World War II, Times Square (NYC, 1945)
Wedding of Prince William and Kate Middleton (2011)